Wayfinding in Shoreditch

Good wayfinding requires not only a visually pleasing design, but also a clear message. It must be practical as well as beautiful. Sometimes, the difference between an effective and defective wayfinding sign can be subtle. In the following photos, just adding an arrow makes these signs effective. Weekends in Shoreditch can be hectic with markets and street vendors everywhere, and simply adding an arrow to these signs made them much more effective than those around them.